about the project: For my branding and advertising class, I was given the opportunity to develop a food and beverage brand from scratch. I decided to develop Jugo de Luna, a packaged cocktail brand with the mission of giving young people an affordable, good-tasting, and organic alcoholic drink they can take when on-the-go. I developed an entire brand persona for it, as well as crafting an engaging social media presence. Additionally, I designed an entire website for it, however I would not say that website design is one of my strengths. I had a lot of fun designing the packaging for this and experimenting with colors and typography for this fun project.