To-Go Stores is a convenience store chain from Puerto Rico. Their shops can generally be found at gas stations, but they wanted to launch a subsidiary chain of food trucks separate from any gas station. They requested a new branding identity, a more updated and modern version of what they already had going on. I pitched this fun art direction, a tropical take on retro-futurism. The To-Go brand values optimism towards the future and a commitment to innovation, so I wanted to reflect those values by taking inspiration from a style that is known for its idealist view of tomorrow.
typography
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packaging design
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pattern design
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art direction
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logo design
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typography | packaging design | pattern design | art direction | logo design |
